While digital transformation has been the focal point of the enterprise discourse since the 1990s, data quality became an equally prominent subject in the 2000s. Trevor Silver, founder and CEO of Exusia, comments, “In an increasingly wired world, companies have little trouble collecting information to support data-driven business models and operate competitively. In fact, the explosion of social media, on-demand web services, and digitally connected devices has made data accumulation a concern of the past, the challenge now being to ensure that corporate datasets contain information that is truly valuable. Enterprises have come to realize that collecting data delivers no benefits unless its quality is assured and constantly maintained at a high level.”
As the leader of a company specializing in analytics and data engineering solutions, Trevor Silver is keenly aware of how vital high data quality is. He explains, “Organizations need to be constantly reminded that data quality degrades over time, be it due to subpar consolidation, inadequate inspection at entry, or invalid external feeds. Whatever the reasons for this degradation may be, corporations should never lose sight of the fact that maintaining high data quality is critical for improving client relationships and complying with regulatory rules. It is also directly linked to profitability as it enables management teams to calculate precisely capital requirements. When enterprise data is regularly inventoried to assess and improve its quality, companies derive benefits such as new revenue stream opportunities, improved client satisfaction, reduced compliance costs, and accurate reporting.”
The digital transformation of the business environment is powering ahead, but without high-quality data, it is virtually impossible to revamp global supply chains, accelerate automation, advance industry alliances, and generate actionable insights. The need to concentrate efforts in that direction is underscored by the fact that 55% of business leaders lack trust in their data, which erodes their confidence when making decisions and ultimately impairs customer relationships and financial performance. According to Trevor Silver, improved decision-making, stronger business partnerships, and greater customer loyalty are direct outcomes of maintaining corporate data at high quality. These benefits are the result of more precise targeting, enhanced marketing effectiveness, and faster insights into industry trends and dynamics. Accurate, reliable, and up-to-date data has become the driving force behind corporate success, ensuring business agility, efficient resource utilization, superior customer experiences, and competitive advantages, all of which are vital in today’s globalized marketplace.
Trevor Silver, a digital, analytics and data engineering expert with 20 years of professional experience, is the founder and CEO of Exusia. Launched in 2012, the Miami, FL – based company has grown steadily under his leadership to become a premier provider of digital strategy, analytics, data engineering, and cloud computing solutions to operators in the healthcare, financial services, telecommunications, hospitality, entertainment, energy, and consumer products industries. Trevor Silver and Exusia have garnered praise from numerous trade publications for their commitment to client success and uncompromising service quality.
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