Nearly all operations and functions in the modern-day enterprise are underpinned by data, but unless the corporate treasure trove of information can be easily accessed, analyzed, and interpreted, the power of that intangible asset will remain untapped. Due to the social media boom and the Internet of Things, data generation has increased at a blistering pace, posing tremendous challenges to distilling and disseminating usable, actionable information across an organization.
“The fact that companies’ analytical capabilities and expertise are typically concentrated in one department has weighed heavily on agility and innovation. Therefore, it has become imperative to implement solutions that empower every team member to support decision-making and access any valuable insights obtained through business intelligence and analysis,” comments Trevor Silver, founder and CEO of Exusia. “Data visualization has emerged as the means through which corporations can enable all of their employees to understand complex information about financial performance, strategic direction, market opportunities, and industry trends.”
“Data visualization” is a term denoting the graphic representation of information to help users quickly extract insights by highlighting patterns and trends. Through the use of techniques such as charts, maps, diagrams, and scatter plots, data visualization facilitates the exploration and analysis of information, making it possible for critically important messages to reach all levels of an organization without delay. “Some may scoff at the idea of visuals having any profound impact on the performance of a company, but experience has proved skepticism to be unwarranted when it comes to data visualization,” Trevor Silver notes. “The staggering amounts of information that enterprises have to handle every day make it vital to ensure that all business functions can quickly process relevant data and promptly identify any areas in need of improvement. Since the human brain processes images faster than text, data visualization is far more effective than traditional reports at flagging information that supports strategic priorities.”
By empowering enterprise-wide understanding of typically complex data, visualization tools can dramatically accelerate the decision-making process and highlight business areas where additional resources are required, according to Trevor Silver. Interactive dashboards, for example, provide a real-time, comprehensive view of an organization, allowing all members of staff to identify weak points or suggest improvements, ultimately benefiting the bottom line through enhanced efficiency and productivity. Moreover, data visualization makes it significantly easier to spot industry trends and market gaps, thus providing enterprises with a competitive advantage that translates into increased sales and sustained business growth.
Trevor Silver, a digital, analytics and data engineering expert with 20 years of professional experience, is the founder and CEO of Exusia. Launched in 2012, the Miami, FL – based company has grown steadily under his leadership to become a premier provider of digital strategy, analytics, data engineering, and cloud computing solutions to operators in the healthcare, financial services, telecommunications, hospitality, entertainment, energy, and consumer products industries. Trevor Silver and Exusia have garnered praise from numerous trade publications for their commitment to client success and uncompromising service quality.
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